CAUSAL LIFT
ANALYTICS
AI-Powered Marketing Mix Modelling
Know What's Actually
Driving Your Growth.
Causal Lift Analytics integrates with Shopify to give CMOs and CFOs a single view of what's generating revenue — accounting for every channel, every season, every variable your ad platforms miss.
100%
of sales attributed
>85%
model accuracy
0
data shared with third parties
The Reality of Modern Marketing
Your Attribution Is Misleading You
Every platform claims credit for your sales. But underneath the dashboards, your marketing decisions are built on incomplete — and often contradictory — data.
Broken Tracking
Cookie loss, iOS privacy changes, ad blockers, and GDPR opt-outs mean up to 40% of conversions go completely untracked in your MTA tools.
Platforms Overcount
Meta, TikTok, and Google all use modelled conversion estimates - and they're claiming credit for the same sale
Siloed Data
Server-side tracking and client SDKs only see what they're plugged into. Seasonality, competitor activity, and inventory effects often remain invisible.
Decisions Made Blind
Without a holistic model, even the best CMOs and CFOs are allocating budgets on gut feel disguised as data. The risk is enormous.
Ad platforms predict conversions just like an MMM — but only with their slice of data. A proper Marketing Mix Model uses your entire business reality.
The Process
Simple Interface.
Spectacular Science.
The app is deliberately simple to use. But underneath, your data is being analysed thousands of times to build a model that is uniquely yours.
01
Connect
Shopify integration — plug in your store, marketing channels, and supporting data signals in minutes. Requires 2+ years of trading history.
02
Train
Secure AI processes your full business history — thousands of iterations, taking into account seasonality, holidays, inventory, share of voice, and promotions.
03
Model
State-of-the-art MMM generates attribution based on 100% of your revenue and new customers. Separate models for revenue, orders, and acquisition metrics.
04
Optimise
Get incremental ROAS per channel. Make confident budget decisions. Scale channels up or down — just like any other channel in your media mix.
Your data stays yours. The AI runs entirely on your business data in a secure environment. Nothing is ever shared with third parties or used to train shared models.
Full Suite
Not Just a Model —
A Decision Engine
MMM is the core. But Causal Lift is built to sit at the centre of your marketing decision-making — continuously improving and tuned to your specific business.
Core
Revenue & New Customer MMM
Separate models for total revenue, orders, and new customer acquisition. Understand which channels grow your customer base vs. which just retain existing buyers.
- Models 100% of sales and new customer attribution
- Seasonality, holiday & promotion effects factored in
- Inventory and share-of-voice signals included
Testing
Incrementality Measurement
Systematically prove the true incremental impact of each channel. Integrate your past A/B tests directly into model parameters — never lose learning again.
AI
Continuously Self-Improving
The more your business data flows in, the more accurate the model becomes. Tune it with your own industry expertise at any time — no data science degree required.
Channel
ROAS as a Channel
Causal Lift analytics is measured on incremental ROAS — just like your paid channels. Scale it up or down across the year based on what the data tells you.
Security
Secure, Private AI
Your data is never shared with any third party. The AI processes your data in isolation — completely private, fully compliant, and never used to train shared models.
Expertise
Backed by Industry Experience
Advanced modelling requires advanced practitioners. We bring real skin in the game — not a generic SaaS tool handed off after onboarding. We're with you throughout.
Why Now
MMM Has Never Been
More Important
40%+
of conversions are invisible to standard MTA tools due to privacy changes, cookie loss, and ad blockers
3–5×
ad platforms typically overreport attributed conversions vs. what MMM finds to be the true incremental impact
€1M+
is what enterprise brands typically invest in MMM — we're offering this capability at a fraction of the cost
Causal Lift MMM vs. The Alternatives
| Ad Platform Reporting | Standard MTA | Causal Lift MMM | |
|---|---|---|---|
| Uses 100% of conversions for attribution | ✗ | ~ | ✓ |
| Accounts for seasonality & inventory | ~ | ~ | ✓ |
| Works without cookies / tracking | ✗ | ✗ | ✓ |
| Business-specific model | ✗ | ~ | ✓ |
| Incrementality testing built-in | ~ | ~ | ✓ |
| Data never shared with third parties | ✗ | ~ | ✓ |
Early Access
Enterprise-Grade MMM.
Early Partner Pricing.
We're onboarding a select group of early partners in exchange for social proof and product feedback. This is a rare window to access a €100k+ capability without the enterprise price tag.
Market Rate
€100k – €1M+/year
Industry standard for enterprise MMM engagements with major consultancies
- Long consultancy fees & scoping
- 3–6 month onboarding timelines
- One-size-fits-all models
- No ongoing tuning or support
- Data often processed externally
Limited Availability
Early Access Partnership
In Exchange For
- Social media shoutouts & interviews
- Use of your company logo on our client list
- Honest product feedback & testimonial
Eligibility: Shopify store with minimum 2 years of trading data
Request a Demo →
Questions
Frequently Asked
What is Marketing Mix Modelling and how is it different from my current attribution?
MMM is an econometric approach that models the relationship between your business outcomes (revenue, new customers, orders) and all the variables that drive them — simultaneously. Unlike MTA (Multi-Touch Attribution), which depends on cookies, pixels, and user consent, MMM works from your aggregated business data. It captures the impact of every channel, including TV, out-of-home, dark social, and offline — none of which standard tracking tools can see.
Why do I need 2 years of data?
MMM needs enough historical data to detect seasonality cycles, identify the true effect of promotions and holidays, and separate genuine marketing lift from external noise. Two full years of trading data gives the model enough signal to produce reliable, statistically significant results. Businesses with less data will see lower accuracy.
Is my data secure? Who can access it?
Your data is processed in an entirely isolated environment. It is never shared with third parties, never used to train shared models, and never accessible to other clients. We treat your business data with the same confidentiality you would expect from a financial advisor. Security is a core product principle, not an afterthought.
How does this integrate with Shopify?
Causal Lift analytics connects directly to your Shopify store. It pulls in sales data, product data, and order history automatically. You'll also connect your marketing channel data (Meta, Google, TikTok, email, etc.) and any additional business signals like inventory levels. The process takes minutes to set up, not weeks.
What does "ROAS as a channel" mean?
We believe the clearest way to evaluate Causal Lift analytics is to treat it exactly like a marketing channel — measured on incremental ROAS. The tool directly attributes revenue impact to optimisation decisions made using its recommendations. If the model tells you to reallocate budget from Meta to email and revenue increases as a result, that uplift is attributed to Causal Lift analytics. Scale it up or down based on performance, just like any channel in your mix.
How long does it take to get results?
After data connection and initial training, typically in 2–4 weeks depending on data complexity you'll have a fully operational model with actionable recommendations. The model becomes more accurate over time as it ingests more data and is tuned with your business context. You'll also be able to integrate results from any previous marketing experiments you've run.
Does this replace my existing analytics setup?
No — Causal Lift analytics is a complement to your existing tools, not a replacement. Your MTA attribution, GA4, and platform dashboards continue to serve their purpose for day-to-day campaign management. Causal Lift analytics sits above them as your business-level source of truth for budget allocation, strategic decisions, and proving marketing ROI to your board or investors.
Get Started
Ready to See What's
Actually Driving Growth?
Apply for early access. We'll review your data eligibility and reach out within 48 hours to arrange a scoping call.